Tag Archives: Concept design

PTC Express: Cutting-Edge Designs from PTC Creo Parametric Freestyle

As companies upgrade blocky legacy designs to make them more stylized and ergonometric, they more than ever need specialized tools capable of defining the flowing surfaces that usually distinguish cutting-edge industrial design. But traditional industrial design tools are not capable of producing mathematically-precise, functional and manufacturable designs. It’s usually necessary to use separate tools for […]

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It’s Never Too Late to Explore a Better Design

In product development, there’s concept design, and then there’s detailed design. There’s exploring new ideas, and then there’s getting down to solids and features. They’re two very different steps in design, and they’re typically planned for different points in the development cycle. But what if they’re not? That is, what if you need to do […]

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Shortcutting Concept Design?

Orphiro Concept Design

Good designers know the value of exploring multiple ideas. But most say they can’t do as much as they’d like—there simply isn’t enough time. That’s too bad, because research shows that when it comes to concept design, quantity beats quality! That’s right, study after study finds that the best results come when designers are rewarded […]

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Getting Products to Launch on Time

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In the ongoing attempt to stay ahead of the rising tide of global competition, manufacturers continue to try to reduce time to market for new products. After all, even the most innovative new product will fail if it doesn’t beat out its competition in the product development race. Winners of this elusive race can take […]

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Explore, Create, Suggest, Evolve: Concept Design with PTC Creo

New concept ideas are rarely “new.” More often they’re offshoots or modifications of previous designs. PTC asked designers and others in product design how common this practice is*, and 45% said concept designs at their respective companies are generated by directly leveraging existing designs. A total of 23% said that they heavily borrow from previous […]

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Exploring more concept designs with PTC Creo

Concept design is one of the most important phases of product development.  Clearly, much of the creative and innovative process takes place during this phase, but it also has business consequences that may not be so apparent. For example, concept design determines up to 75% of total product development costs. Furthermore, introducing major changes after […]

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Concept modeler helps fulfill human needs

But it goes to eleven

Musical instrument manufacturers are recognizing the value of Creo. “Designers created the preliminary concepts using Creo Elements Direct Personal Edition software from PTC. They focused on the instrument’s central core as defined in the Creo sketch as the most likely area to support user customization, a capability they felt would boost players’ self esteem. The […]

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Creo Customer: How Whirlpool Studio Engineering uses Creo for Concept Design

Whirlpool Corporation is the world’s leading manufacturer and marketer of kitchen, laundry and home appliances. Whirlpool is a global company and markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Consul and other major brand names in more than 170 countries around the world. Whirlpool is a company that creates innovative solutions and products to meet […]

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Integrative Thinking and Experimentalism in Design Thinking

Integrative thinking is so very important today.  For CST covers, stepping out of their storage tank roots and into modern architecture required creativity and an openness to all ideas. For over 100 years CST has designed storage tanks and aluminum covers, so the project of creating an architectural canopy for a library in Washington D.C. […]

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Red Dot Design Award: Showcase of 2012 Winners

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Recently, red dot celebrated the recipients of its coveted red dot Product Design Awards, and guess what? Many companies using PTC Creo were among the winners. The annual red dot design award goes back to 1955 and is one of the world’s largest and most distinguished design competitions.  An international jury selects the winners based […]

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