Tag Archives: bike design

Forbes: The New Face Of Manufacturing: Santa Cruz Bicycles

By TJ McCue, Contributor. “Santa Cruz Bicycles is not your traditional bike maker, and their passion and design approach are transforming the industry and influencing others. The transformation of American manufacturing is wide ranging. Some talk about changes heralding in a new industrial revolution, a new face of manufacturing, in America today The technology that makes […]

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What Engineering Graduates Should Know: Santa Cruz Bicycles’ Joe Graney

As we continue our series on what companies look for in graduating engineers, it becomes clear that company culture has a lot to do with the screening process. At Santa Cruz bicycles, everybody loves riding, of course. But director of engineering, Joe Graney, says it’s not enough to simply say you’re passionate about cycling to […]

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Adapting Designs for New and Emerging Markets


Good designs aren’t just shaped by technology and the latest fashions. They’re also shaped by customer needs and culture, customers’ buying power, and, of course, regulators. Nowhere is that more apparent than when you try to push a popular product into a new market. For example, take electric bicycles. In the United States, you can […]

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Specialized Story: From Industrial Design to Finish Line

In the United States, Specialized is a leading brand in the $6 billion bicycle industry. As the manufacturer of the first major mountain bike, the Stumpjumper, the company has a long history of innovation and advocacy in the sport. Its most recent models include features like sophisticated suspension systems, carbon and aluminum frames, and on-the-fly […]

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