Good designers know the value of exploring multiple ideas. But most say they can’t do as much as they’d like—there simply isn’t enough time. That’s too bad, because research shows that when it comes to concept design, quantity beats quality!
That’s right, study after study finds that the best results come when designers are rewarded for the number of concepts they produce rather than the quality. They say that developers can get trapped in what early psychologists called “functional fixedness,” that is, latching on to a single solution and trying to make it work. In other words, their thinking gets stuck “in the box.” Striving to produce a larger number of ideas can break up that fixedness trap.
Where will the time come from?
If you start trying to produce MORE concept designs, just because all the “experts” say you should, won’t you still run out of time?
Not necessarily. With the right tools, you can effectively communicate more ideas in less time—and then integrate the winning design into the product development process quickly.
But there’s a lot to consider. Do you select niche tools from small vendors, or a single tool from a large vendor? Will your concept design solution be useful to downstream engineers? Will it require training? How much? Should you keep track of ideas that were rejected, and why?
The Concept Designer’s Buyer’s Guide
Overwhelmed? Don’t be. In his free eBook, analyst Chad Jackson from Lifecycle Insights offers tips to answer these and other questions for anyone who wants more from concept design. Learn more, and download the eBook here: A Buyer’s Guide to Concept Design Solutions.