Creo Customers: RKS Reimagines the Water Bottle

In a recent post, I talked about RKS and its innovative guitars. Guitars are cool in general, but RKS made them even cooler with its customizable electric axes. World-class musicians responded. Did you see those photos of Bauhaus and the Rolling Stones holding RKS guitars?

RKS has made a philosophy of creating designs that make you feel good about yourself, and RKS guitars certainly fit that bill. But how would the company’s “psycho aesthetic concept design” apply to a less-flashy project? Say, a water bottle?

RKS took the ‘gloves off’ when it came to the KOR hydration vessel. The KOR takes the water bottle concept beyond throwaway plastic containers with screw tops, turning them into “sustainable personal hydration” products. The bottles open with one hand, have caps that won’t get lost, and use environmentally sensitive materials.

Plus they look chic.

Behind RKS product designs is Creo Direct. That’s because a company that prides itself on creativity and innovation can’t skimp on the concept design phase of product development, they need to have tools that help them unlock their full creative potential.  Creo Direct offers a flexible approach to CAD that lets designers try out new ideas, share them, and respond to feedback quickly and easily.

The KOR has been a success, winning awards and spawning follow on projects for KOR and RKS. Still, some of you want to see it next to a celebrity, don’t you? For you, there’s this photo from Iron Man 2.

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2 Comments

  1. Posted Jan 24, 2012 at 5:41 am | Permalink

    Excellent points and write-up. I do believe in which in the present western world, it’s important regarding home design companies and also merchants (the two in along with traditional ) in order to significantly meet some people’s needs by giving customized options, which include becoming a consultant solutions. I really believe how the consulting portion can become more important inside a considerably long time.Lojas Decoração Lisboa

    • Lindsey Christensen
      Posted Feb 9, 2012 at 2:05 pm | Permalink

      Thanks for the comment Fab. Customization is certainly a growing trend. We will be covering it quite a bit here on the blog. Stay tuned!
      Lindsey

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