The Snowdozer. The Melon Master. The Ouch Pouch. In the past two years, Quirky has brought more than 100 inventions just like these to market via its web site, Quirky.com.
Quirky is more than clever products with catchy names, though. It’s a social product development site that crowd sources design and marketing, bringing two products to market every week. Anyone can submit an idea, rate other ideas, choose what gets developed, and even vote on product names. And, of course, once a project reaches manufacturing, anyone can order it from Quirky, too.
The Quirky model for product development seems to be catching on. Currently, there are 124 ideas bidding for votes on the site, and last spring venture capitalists invested $6 million into the start up.
John Jacobsen, Head of Engineering at Quirky, joined us this week at PlanetPTC Live in Las Vegas. Turns out, Creo is part of Quirky’s product development process.
“Creo helps us get the job done,” Jacobsen says. “We just can’t do without it. To be able to evaluate the 3D form, have tools to craft that form in the most beautiful way, to perfect it, and to get the model out to the model maker and get the product back in time—that’s what it’s all about.”
