DEVELOP3D: The Jim Heppelmann interview

“The key story for the manager is how data flows from 2D ideation, to 3D ideation, to 3D engineering – then over to simulation, manufacturing, technical publication and then downstream to documentation. And this intellectual property asset is getting re-used and re-leveraged and value added to it, and harvested in other areas.

This is the first time anybody’s ever had a product that could appeal to so many people who have different requirements, but actually keeps the data flow going.”

Read the full article here.

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  1. snow
    Posted Feb 24, 2011 at 11:48 am | Permalink

    I’m not sure I understand why Heppelmann compares solidworks to windchill? This is an apples to oranges comparison. Yes, Windchill revenue has grown, but I would certainly hope so, given how it become the singular focus of PTC resulting in the neglect of Pro/E.

    • Geoff Hedges
      Posted Feb 24, 2011 at 4:25 pm | Permalink

      Hi Snow, thanks for your comment.

      I think Jim’s comparison is based on business growth- which is healthy indication of acceptance by customers. As you rightly point out, SolidWorks is a 3D parametric modeler and Windchill is a Product Lifecycle Management solution. I personally think it’s impressive the growth in our PLM business and many would argue that as it positively impacts the enterprise – that the impact of Windchill on a manufacturer’s business is even more significant than CAD.

      As Jim points out, Creo looks at making CAD – or design software – more usable across the enterprise. I believe this promises to deliver the enterprise level benefits across the whole product development process.

      Best Regards,

      • snow
        Posted Feb 25, 2011 at 8:17 am | Permalink

        “….that the impact of Windchill on a manufacturer’s business is even more significant than CAD. ”

        There are many instances out there were I would agree with you on this assertion, but all I can tell you is that in the 2001-2006 time frame the senior management of PTC let themselves get so distracted by windchill (and sitting on Pro/e laurels) that solidworks came in and gobbled up pro/e customers.

        I think the attractive thing about solidworks is that from the bottom to the top the culture there is all about CAD…how to make CAD better…they started this in late 90’s and haven’t stopped.

        to put this indelicately, I’d really like the CAD organization inside PTC to have the culture that solidworks has. A PTC with a CAD org. culture like SW, along with the windchill product – that would be a mighty force to reckon with…

      • Geoff Hedges
        Posted Feb 25, 2011 at 3:17 pm | Permalink

        Hi snow, thanks for your follow-on comments.

        I hope you see that we are committed to redefining the CAD marketplace with Creo – I can tell you, PTC is an exciting place to work right now with respect to design applications! My background has been MCAD software and mostly direct modeling apps, and the interest we’re seeing from manufacturers regarding Creo is unparalleled. I’m lucky to work with exceptional people across all parts of the company, including our Creo development teams located around the globe, using the latest agile product development processes to evolve Creo! I completely agree with you that with Creo and Windchill, PTC is a ‘force to be reckon(ed) with’.

        Best Regards,

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