The Stuttgart PlanetPTC Live started just hours after the Paris event ended. Even though I’d had no time to recover from the city of lights, I was energized to be returning to my old home base. I’m working from Boston now, but I’ve spent the past 20 years of my career in Sindelfingen, just 20 km from the site of Germany’s PlanetPTC Live.
The Stuttgart event was nearly twice the size of the Paris show, with more than 1,000 registered, 22 partners at the Solutions Expo, and 20 customer lead presentations. There were many familiar old friends for me and plenty of new ones too.
Just like the Paris PlanetPTC Live, Stuttgart opened with an overview of company vision and, specifically, Creo.
This time it was Rob Gremley, Executive Vice President, Marketing, PTC, and Michael Sauter, Country Manager, Central Europe, PTC, who kicked things off. Followed by Brian Shepherd, Executive VP, Product Development and Michael Campbell, Divisional Vice President, Design and Visualization Products, PTC, were there again to present the PTC product roadmap and also demonstrate the details of Creo.
If you haven’t attended a PlanetPTC Live yet, I think you’ll find the scope of the overall event striking. After the opening sessions, there were always at least 7 different places to be at once.
The PTC University classes were popular, with standing room only. These were different courses offered throughout the two days, where experts provided in depth training in PDMLink, Creo elements/pro, etc.
If you wanted to pack in more, however, you also could have hit several of the seminars from PTC about the direction and best practices of various products. Then, for inspiration, you might have attended customer presentations.
Speaking of customer presentations, did you see Dagmar Chlosta? She showed us how Adidas, the athletic shoe company, uses PLM to create global virtual teams by connecting their factories with headquarters. She also shared some insights the company has learned from its “group virtualization strategy.”
Chlosta’s presentation was a departure from the usual shiny metal gears and slick cars some of us get used to seeing in our 3D CAD demos—a powerful reminder of the value PLM brings to all world-class enterprises.
Another keynote was Professor Günther Schuh from RWTH Aachen University – his presentation explored the ever increasing complexity of products and their variants, and how high part variety adds complexity costs along the entire logistics and production chain. Actively analyzing and reducing complexity not only contributes to market success, but also improves operating margins.
Management types had plenty of places to go and things to do too. For example, you could find most of them at the Solutions Fair Cocktail Party Wednesday evening (just kidding). Actually, there were a number of interesting tracks for IT managers and executives. It was fascinating to watch company leaders exchange ideas on turning vision into implementation or simplifying complex development. I saw networking come from the Business Forum that I think will benefit attendees for many years.
Okay. That wraps up two PlanetPTC Live events for me. You know, I think I could attend several more without seeing the same presentation twice. If you missed the European events, I hope you’ll make it to PlanetPTC Live in Shanghai or Tokyo in the coming month, or Las Vegas mid 2011. You can find the dates, locations, and schedules at PlanetPTC Live.