Creo is PTC’s new product family of design software that is expected to be available in the summer of 2011. We are, however, renaming our existing Pro/ENGINEER®, CoCreate® and ProductView® products at this time under the Creo Elements sub-brand in order to unite the exciting future vision of CAD and the elements from which it was derived under one product family.
Creo will be a scalable suite of right-sized, interoperable, integrated design applications (apps for short) that spans the entire spectrum of product development. By addressing the big unsolved problems in design software, Creo enables companies to unlock potential within their organizations by unleashing creativity, facilitating teamwork, increasing efficiency and ultimately realizing value.
Built from the elements of Pro/ENGINEER®, CoCreate® and ProductView®, Creo also includes new breakthrough, patent-pending technology. Creo delivers a common user experience across apps and leverages a common data model and a common PLM backbone. While Creo offers a fresh new approach, it respects and protects existing investments in data, workflows, methodologies, and applications. The power of Creo will also be extended by a broad range of complementary applications, which will be developed by PTC software partners.
Creo is the realization of PTC’s vision and strategy to redefine, re-energize and revolutionize the CAD market.
Creo will address the four biggest problems that have long plagued the CAD industry and its customers: ease-of-use, interoperability, technology lock-in and assembly modeling. These challenges trap potential within an organization.
1. Ease of Use
CAD can be intimidating and overly-complicated for casual users, who need to participate and contribute to the product development process. Some users find parametric CAD fundamentally hard to learn, remember and use. Parametric CAD can be too powerful and over-serve some users in the extended product development team.
Even for CAD experts, using the wrong tool for a job can make the task difficult or inefficient. Usability of existing CAD tools is a factor of the modeling paradigm (2D, 3D direct, 3D parametric) and user interface, and cannot be solved with UI tweaks alone.
The lack of interoperability between modeling paradigms and within the 3D parametric paradigm sometimes makes it difficult to use disparate tools of choice for various tasks, or to work with suppliers and other parties in the value chain using multiple CAD systems. This lack of interoperability often forces companies to standardize on a single paradigm system that is not optimal for all users. Furthermore, while companies may choose to standardize, forcing standardization is nearly impossible, resulting in inefficient design processes.
3. Technology Lock-in
Many customers are trapped by legacy tools. The inability to easily translate data between systems makes it difficult to retire old tools and migrate to a new technology, application or vendor. The result is that companies either incur high switching costs or settle for limited innovation with their legacy tools.
4. Assembly Management
For designing relatively simple products with few variants, a pure CAD-based assembly modeling approach is sufficient. For more complex products that may have many hundreds or even thousands of configurations, a CAD-based assembly approach may not be scalable or feasible. In these cases, a PLM-based approach is required. Today there is no deep connection between the PLM system and CAD-based assembly modeling, which limits the impact today’s PLM tools can have on the creation, validation and downstream use of highly configurable, serial number specific product designs.
Creo will provide four breakthrough technologies that will enable companies to unlock potential in their organizations.
- AnyRole AppsTM
Offers customers the right tool for the right user at the right time, enabling everyone in the organization to participate in the product development process. The result will be unlocking new ideas, creativity, and personal efficiency.
- AnyMode ModelingTM
Provides the industry’s only true multi-paradigm design platform, enabling users to design in 2D, 3D direct, or 3D parametric. Data created in any mode is fully accessible and reusable in any other mode, allowing each user to work with their own or another user’s data in their paradigm of choice. Additionally, “Creo’s” AnyMode modeling lets users seamlessly switch between modes without losing intelligence or design intent, unlocking teamwork efficiency.
- AnyData AdoptionTM
Enables users to incorporate data from [any CAD system, unlocking multi-CAD design efficiency and value. Creo will allow users to access the valuable information that is created throughout a multi-CAD product development process (by contractors, suppliers, departments using other CAD systems). Further, Creo enables reuse of data from legacy systems, reducing the typically high switching costs which drive technology lock-in.
- AnyBOM AssemblyTM
Gives teams the power and scalability needed to create, validate and reuse information for highly configurable products. Creo supports either a bottom-up or top-down design process. Customers can easily plan and instantly create any configuration. Using BOM-driven assemblies and a tight integration with Windchill, PTC’s PLM Software, customers can unlock and realize unprecedented levels of efficiency and value across teams and the extended enterprise.
Creo 1.0 is expected to be available in mid-year 2011.
Creo products are expected to be available in 10 languages; English, German, French, Japanese, Korean, Italian, Russian, Spanish, Simplified Chinese and Traditional Chinese.
A beta version of the product is expected to be available in Spring 2011 (in English only).
Effective October 28, 2010, PTC is rebranding the following existing product families: Pro/ENGINEER, CoCreate and ProductView. The new names are set forth below. All of the current products, including modules and packages, remain available under new brands and are excellent options for customers and prospects looking to get on the path to Creo.
- Pro/ENGINEER becomes Creo Elements/Pro™
- CoCreate becomes Creo Elements/Direct™
- ProductView becomes Creo Elements/View™
Rebranding in the product will begin with the following maintenance releases which are expected to be available in November 2010:
- Creo Elements/Pro 5.0 M065
- Creo Elements/View 9.1 M061
- Creo Elements/Direct 17.0 M025
The current products, Pro/ENGINEER, CoCreate and ProductView, are not being discontinued. These products are being renamed. Capabilities from these products are being further developed and will continue to live on as elements in future Creo releases.
The pricing and packaging for Creo is not available at this time. The Creo Elements products are available today and can add value to your product development process. Please contact a PTC sales representative or value added-reseller for more information.
Current products including Pro/ENGINEER, CoCreate and ProductView which are being rebranded will be upward compatible with Creo and will continue to be maintained in accordance with PTC’s standard maintenance service terms and conditions.
Please visit creo.ptc.com (new product website) and ptc.com/products/creo for more information. You can also engage with industry peers and PTC employees in the PlanetPTC Community at communities.ptc.com.
Please contact your PTC sales representative or value-added reseller for more information. You can also email questions to email@example.com.